EA AND NAMCO BANDAI GAMES ANNOUNCE NOVEMBER 2nd RELEASE DATE FOR HELLGATE: LONDONThe

Next Benchmark in Action Role Playing Games will Start Lighting Up PCs this Halloween
Chertsey, UK.– August 6, 2007– Get ready to hack, slash, and shoot your way through a demon-infested London this Halloween! Electronic Arts Inc. (NASDAQ: ERTS) and NAMCO BANDAI Games America Inc. today announced that Hellgate™: London, the premier title from Flagship Studios, will start hitting retail stores in North America on October 31, 2007 and in Europe on November 2, 2007 for the PC. Hellgate: London represents the next leap in the evolution of the action RPG genre, combining the depth and addictive gameplay of traditional RPGs with the visceral action of first-person shooters.
“We wanted to hit the sweet-spot for release in terms of the development schedule and delivering the highest-quality game to our players,” said Bill Roper, CEO of Flagship Studios.“Halloween was the perfect fit as it ensures that Hellgate: London will have an appropriate amount of beta testing, while also being an incredibly fun time to unleash the game.”
One of the most anticipated PC games and RPGs of the year, Hellgate: London offers infinite re-playability with dynamically generated levels, items, enemies and events. The player creates a heroic character, completes quests, and battles through an innumerable amount of demons to advance through a deep, rich story-driven campaign. A robust, flexible skill and spell system, highly customizable appearances, and a massive variety of randomly generated equipment allow each player to create his or her own unique hero.
While some may prefer to slay demons solo, players will also be able to take the fight online*, teaming up with friends to save London in a secure, client-server environment and playing through the entire story-driven campaign for free. For those players who want to extend their Hellgate: London experience, Flagship is offering an optional subscription service which will give players access to huge amounts of content on an ongoing basis in the form of quests, character classes, demons, items, etc. More details about Hellgate: London’s online options are coming soon.
The game has not yet been rated by the ESRB, PEGI or BBFC. Visit http://www.esrb.org/, http://www.pegionline.eu/ or http://www.bbfc.co.uk/ for updated rating information. For more information about Hellgate: London, log onto http://www.electronicarts.co.uk/ or the game’s official website at http://www.hellgatelondon.com/.
<*>Internet connection required.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is http://www.electronicarts.co.ukl/ More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.
About Flagship Studios
Flagship Studios is a creator of innovative entertainment software, designing games that focus on ease of play, replayability, and fun. The studio was formed in 2003 by former executives and developers from Blizzard North® and represents the creators of the worldwide, best-selling Diablo® franchise. With members that are renowned within the gaming industry, Flagship Studios embodies a team that has worked together for over a decade and have numerous #1-selling games and multiple Game of the Year awards to their credit. For more information about Flagship Studios log onto http://www.flagshipstudios.com/.
About NAMCO BANDAI Games Inc.
NAMCO BANDAI Games America Inc., is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises including the PAC-MAN®, SOULCALIBUR®, NARUTO™ and Tekken® brands. For more information about NAMCO BANDAI Games America Inc., and our products log onto http://www.namcobandaigames.com/.
EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Hellgate™: London is a trademark and/or registered trademark of Flagship Studios, Inc. throughout the world. Licensed by NAMCO BANDAI Games America Inc. All other trademarks are the property of their respective owners.

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